Cadillac: Dare Greatly 2017
Launched during the Oscars, Cadillac's 2017 Dare Greatly campaign stretched from a national TV buy, through a website and across every social channel.
It set the tone for the year to come, and is only the beginning of where the brand plans to go next.
Cadillac: Dare Greatly
Launched during the Oscars, Cadillac's Dare Greatly campaign set a new bold tone for the brand as an innovator, trailblazer and pioneer. The fully integrated campaign stretched across television, a website and all of their social channels.
