Dragon’s Milk: Raid the Dragon’s Hoard

Winner of the National ADDYs in the VR/Gaming Category. Dragon’s Milk beer is a 12% ABV bourbon barrel-aged stout. One of the finest and most potent elixirs in all the land. To engage its audience (beer nerds and nerds who love beer) we created a fantasy adventure as dark as the beer it’s inspired by – a classic 80’s video game: Raid the Dragon’s Hoard. The first dungeon crawler where the treasure was real.

 


The treasure has been hoarded but the dragon still awaits:

CLICK HERE TO PLAY NOW

Social leading up to launch

Social leading up to launch

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Social during launch

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Influencer kit